WHAT’S THE BIG IDEA with Eric Cunningham is a fast-moving game show exploring the future’s audacious and potentially-irresponsible projects that could change society forever (even if maybe they won’t).

On our show, we present Big Ideas to celebs, comedians and game-changers who must figure out if they’re real or fake… and if they’re real, whether they’ll change the world.

From a space elevator on the moon (real) to a greenhouse-gas scrubber attachment for cow buttholes (fake), no Big Idea is too Big or too absurd for What’s the Big Idea.